The American Cancer Society Utah chapter, seeking to build a Hope Lodge in Salt Lake City where cancer patients and their caregivers could stay while receiving treatment away from home, was ready to take its campaign public. The Society enlisted Radi8 to kickoff the campaign on the same day as its annual Hope Gala, where additional funds were raised for the project.

Radi8 Creative developed and executed public relations and marketing activities aimed at fostering support from the community to build this new resource. The Radi8 team worked to motivate and inspire the community by developing a website, producing a video, managing social media, conducting a press conference and securing media coverage through constant and individualized pitches and a detailed digital press kit.

Every major Utah news station, major local newspapers, Salt Lake’s premiere lifestyle magazine and three radio stations covered the Hope Lodge story. These efforts focused on establishing credibility and raising awareness of the Hope Lodge, which increased the likelihood of donations and community support and involvement.