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With pay-TV providers continuing to lose subscribers to over-the-top offerings like Netflix and Hulu, the question in the C-suite has to be “How do we keep/get back those former subscribers ” Turns out, that’s a pretty simple proposition: Bribe them. New research posits that 44 percent of customers who re-subscribed to pay-TV services in the […]

Have you got “the best idea ever” for a streaming media service? You might just be nearing the catbird seat. (Psst! Intel, Google Fiber listen up!) A poll from Harris Interactive suggests that nearly 40% of U.S. adults in that prime 18-34 age group would be willing to leave their pay-TV service provider for a […]