At the 2012 International Consumer Electronic Show (CES) in Las Vegas, Panasonic announced that it was teaming up with Specific Media-owned social network Myspace to bring an over-the-top app, Myspace TV, to the Panasonic Viera Connect-enabled HD TV.

Specific Media approached Radi8 Creative to plan and organize a party to celebrate the CES announcement the night of the press conference—with only one month’s notice to plan the event. Radi8 worked with Panasonic and Myspace to secure RedFoo, one of the lead singers of the band LMFAO, as entertainment. Radi8 secured Club Lavo, a premiere nightclub at the Venetian with food and an open bar. Radi8 worked with more than four different teams to develop a master invitation list and managed the RSVPs, final guest list, and check-in at the site, in addition to creating and distributing HTML invitations to the event. With over 200 guests of the technology industry and press attending, the party was a success.