Conviva came to Radi8 Creative looking for a way to differentiate its technology and create a whole new category of services within the digital media space. Radi8 Creative developed a series of marketing campaigns that aligned with the company’s overall strategy, utilizing various marketing channels to significantly increase visibility for Conviva. They also faced difficulty telling their story because they had such high profile customers that were hesitant to give permission for name use. Radi8 Creative concentrated on developing relationships with these partners to secure these much-needed permissions, and was able to more effectively demonstrate Conviva’s accomplishments by utilizing customer use cases.

Radi8 Creative continues to manage the complete marketing and public relations efforts for Conviva.