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March Madness has continued to manifest itself in record numbers digitally and on mobile devices during the 2013 tournament to date.

Live linear streaming should be a hot topic at this year’s NAB conference, and newcomer UpLynk is getting ahead of the pack by announcing today that it now offers live linear streaming.

Cord-cutting is only attractive if there’s lots of quality content and it’s not expensive. Both of those factors could be going away soon–or at lease be substantially diminished–according to Darren Feher, CEO of Conviva, who expects that higher fees and less content will become the norm as the online video space finds its footing.

Live linear streaming should be a hot topic at this year’s NAB conference, and newcomer UpLynk is getting ahead of the pack by announcing today that it now offers live linear streaming. UpLynk came out of stealth mode in January, showing off its simplified HD adaptive streaming service, as well as its big partner: Disney/ABC.

THE WALT DISNEY Company, while sorting out the future of the online video Web site Hulu, has an app in the works that may render Hulu passé for some people. The app will live stream ABC programming to the phones and tablets of cable and satellite subscribers

THX has been quietly developing patents and buying technology. Recently it bought a color-management technology called Cinespace, [and] also forged a partnership with a startup called eyeIO – the technology that powers Netflix’s instant streaming service – which could lead to THX’s involvement in high-quality streaming video feeds.

Rather than requiring partners to build, store and stream a wide range of adaptive bit range streams for each type of supported device, upLynk’s system lets them create one version that can be stored centrally.

upLynk, which provides a single HD adaptive streaming format, has extended its technology solution to also incorporate native video ad insertion. By integrating the ads with the content this way, upLynk is able to deliver a single continuous adaptive stream to the player.

upLynk, a relatively new company in this space [has] deep roots in the industry. It has been in stealth mode for almost two years, and the founding team is amongst the few who have been working on Adaptive Bit Rate (ABR) technologies from the start.

Cancer patients, survivors and their caregivers and advocates turned out Friday to convince lawmakers of various cancer-related issues, including asking for a $1.6 million appropriation from the state.

Live event strategy consultants Bulldog Digital Media has partnered with festival production company Springboard Productions to create Festival Pass Live, a comprehensive solution for capturing and distributing live events.

The O.C. Tanner Co. has donated $1 million to the American Cancer Society for the building of a Hope Lodge, which will offer complimentary accommodations for cancer patients and their caregivers who travel to Salt Lake City for treatment.

The American Cancer Society recently announced the donation, which brings their fundraising total to $12 million of the projected $18 million cost.

It is fitting that a company dedicated to producing products that recognize the worth of an individual would contribute to another project with the same mission.

VideoNuze talks about eyeIO, and its THX certification announced yesterday. Colin provides a layman’s explanation, that augments his post yesterday, of why this is so important along with the context of H.264 and the new H.265 standard just approved by the ITU.

upLynk is the simplest, most cost-effective way to adaptively stream high quality live and on-demand video to all devices and platforms.

HBO has re-signed Conviva, a provider of online video-optimization technology, to a six-year deal to support the premium programmer’s HBO Go and Max Go “TV Everywhere” services.

Streaming videos can be expensive, particularly if there is a lot of goo plugging the tubes of the internet. Uplynk’s business is making sure that your video streams properly and gets around that goo.

While Netflix Watch Instantly movie streams are mostly useful for casual viewing, if you’re interested in the actual quality of the video provided you may have noticed a few changes recently.

Thanks to a partnership between thePlatform, the online video publishing company owned by Comcast, and video optimization company Conviva, customers of thePlatform’s MPX video publishing system now have the benefit of Conviva’s Viewer Insights. Video analytics from Conviva will be available as a component within the MPX system at no additional cost.