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OTT content: Quality, discoverability, personalization are keys to monetization
Conviva CEO Darren Feher has some advice for cord cutters eagerly anticipating the day when HBO goes over the top to non-pay-TV subscribers: Don’t hold your breath. “The whole industry is doing a lot of experimentation in places and markets where they are trying to figure out what will work for the U.S. market,†Feher […]
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