As consumers shift their viewing to online from traditional TV, they bring along expectations of the seamless experience, so the Conviva data is critical to understand how well these expectations are being met. In fact, Conviva found that online viewers expectations are actually rising as they shift to online.
In the typical way video industry reports just become a blur of often-stunning numbers in this biz, here’s one in Conviva’s new 2014 Viewer Experience Report that caught my attention.
Consumers have high expectations for video quality, and they don’t differentiate or make exceptions for the delivery mechanism, according to a slate of new research. What’s more, viewers are increasingly less tolerant of any video problems they encounter.
Updated: Second-screen viewership of the NCAA March Madness tournament hit record levels in its first week, with more than 51 million live video streams. The enthusiasm for watching teams hit the boards on streaming devices meant that total viewing by Tuesday had already surpassed the online audience for last year’s entire tourney.
Turns out somebody can deliver a high-volume digital video event without any noticeable snafus. The web and mobile NCAA March Madness Live service, managed by Turner Sports, registered record video streams and engagement for the first three days (Tuesday-Thursday) of the 2014 basketball championship series, as several upsets and close games drove sports fans to […]
