Digitalsmiths came to Radi8 Creative seeking strategic guidance as the company was getting ready to announce its acquisition of Gotuit Media Corporation, making Digitalsmiths the industry authority and leading provider of personalized next-generation metadata and search offerings. With significant experience in mergers and acquisitions public relations and expertise in integrating corporate strategy with a company’s brand, look and feel, Radi8 Creative provided the solutions Digitalsmiths needed to reposition and establish itself as the only singularly focused next generation video metadata company.

Throughout the acquisition and after, Radi8 Creative provided the media and analyst relations Digitalsmiths needed to gain credibility among industry thought leaders and major media outlets. Radi8 Creative’s public relations and creative teams provided solutions that not only solidified Digitalsmiths’ dominance in the video metadata space, but that also built a huge buzz for the company leading up to the National Association of Broadcasters Show (NAB), the broadcast industry’s biggest tradeshow of the year. Radi8 Creative planned and led the execution of NAB’s first ever flash mob, translating Digitalsmiths’ innovative technology into a choreographed visual performance – which you can check out here.