See that bright light in the east? The sun? No. It’s the glow from Madison Avenue, where execs are smiling en masse at the latest comScore Video Metrix report that shows video ad views surged to a record high 13.2 billion in March.
Meanwhile, the usual suspects made up the top video properties in the report, with Google sites 153.9 million unique viewers), Facebook (63.8 million), Vevo (51.9 million), Yahoo sites (50.3 million) and Viacom Digital (43.8 million) scoring as the most-watched. Overall, online video viewing topped 39.3 billion videos viewed by 182.5 million Americans.
While the number of videos and the number of viewers have increased a bit from a year ago, the ad views have soared. ComScore said in the like period in 2012, 181 million uniques watched about 37 billion videos on line, an increase of about 1 percent and 6 percent respectively. The percentage of the U.S. audience that viewed video increased slightly from 83.5 percent in 2012 t0o 84.5 percent in March.
Ad views, however, told a more substantial story of growth. March’s 13.2 billion is 65 percent higher than the 8 billion video ads viewed a year ago.
Google toped the list with 2.32 billion video ad views, followed by the video ad network Brightroll Platform’s 2.24 billion, Adap.tv’s 1.78 billion, LiveRail.com’s 1.62 billion, Hulu’s 1.59 billion and ad network Specific Media’s 1.29 billion.
Overall, online video ads were seen by 52 percent of the U.S. audience in March.
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