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There are definite signs of improved delivery, said Dr. Hui Zhang of Conviva. Zhang said his company has technology that measures, second-by-second, the quality of the video experience.

Thanks to its work improving video streaming for clients, Conviva has a unique view on what viewers want and how broadcasters are meeting the challenge. At the 2014 Streaming Media East conference, Conviva vice president of product marketing Ramin Farassat sat down for a red carpet interview to explain how viewer expectations are changing.

It’s taking less time for online video streams to buffer, and the delivery of low-resolution content online has increased dramatically, according to a new report on 2013 video from analytics company Conviva.